How we brought the “secondary” market in Spain to the top in 6 months
About the client
At the time the client contacted our agency, the site had a modest reach: for a month, a maximum of 80 visits, there were no pages adapted to popular requests “buy real estate in Spain cheap”, “secondary on the beach”. In the top were the sites of competitors, especially in the regions of Costa Blanca and Barcelona - the most attractive to investors. There was no optimized content. The resource structure lacked ranking by location, object characteristics and prices. There was a clear gap in analytics.
Goals
- Increase organic traffic through SEO optimization Development and implementation of an SEO strategy aimed at covering high-frequency and targeted queries related to the purchase of secondary real estate in Spain - from the general level to specific locations and types of properties (apartments, houses, villas).
- Increase the conversion of the site into applications and calls Work on usability, loading speed, adaptation for mobile devices and implementation of effective lead magnets - so that each site visitor has maximum reasons to turn into a potential customer.
Solution
The work started with a comprehensive SEO audit, which included:
- finalization of the site structure;
- elimination of errors in robots.txt and resource map.
Specialists clustered 4100 key queries, covering geo from “secondary in Alicat” to “residential real estate in Barcelona” and a number of the most important target segments (“for permanent residence”, “for investment”). We created 35 pages from scratch, filled with unique SEO optimized articles, complemented with micro markup, testimonials, map of properties, sorting.
Special attention was paid to setting up target tracking in analytics. In the course of the lickbuilding, it was decided to involve both Spanish and Russian language sites. We prepared a blog, filling it with informative publications on real estate taxes in Spain for non-residents, obtaining a residence permit, recommendations on concluding sale and purchase transactions.
Result
Six months later, organic traffic grew to 3,900 users per month. Over 65 key queries appeared in the top 10 of Google search, including “buy real estate in Spain cheap” and “secondary housing on the Costa Blanca”. The monthly number of requests amounted to 86, of which 19 were qualified clients.
Competent approach to promotion provided a steady flow of leads without spending on contextual advertising. Emphasis was placed on key queries and locations in the niche of secondary real estate in Spain. This strategy proved to be effective.