Cryptocurrency exchange in the USA – growth of traffic, leads and positions
About the client
The project had a new domain at the time of launch. We received a site without history, trusted users, structure and content. The “cryptocurrency exchange” niche in the USA is quite specific, with major players leading the way. The site did not rank in the top 100 for keywords. Not a single page adapted to SEO queries was observed. Zero traffic at the start, incomplete indexing, and technical errors were the main problems to be solved. This was compounded by excessive competition due to the presence of both financial and technological leaders.
Goals
- The main task was to ensure sustainable growth of the site's position in the top search results in the U.S. The main task was to ensure sustainable growth of the site's position in the priority high-frequency and commercially relevant keywords in the niche of cryptocurrencies and blockchain solutions in the competitive U.S. market.
- Bypassing competitors in the DeFi and trading niche Promotion was carried out in conditions of high competition from large crypto projects. The goal was to strategically outrank them through spot optimization, author's content and deep analytics of behavioral factors.
Solution
We developed a full-fledged SEO-strategy, which included:
- clustering of 3800+ key queries, including the most popular crypto “exchange USA”, “secure crypto wallet”, “how to exchange Bitcoin legally in US”;
- developing a resource structure taking into account user behavior and requests, writing 22 SEO pages for each type of cryptocurrency, a block with frequently asked questions, covering legislative aspects, security;
- adding a block with explanations and recommendations.
Experts performed a technical audit, achieved speed optimization, adaptability, implementation of micro markup. Crowd-links and press releases in English were used, supplementing them with publications on fintech platforms. Integration with Coinbase, Binance API.
Result
Over the past 7 months since our team started working, the project has reached 4200 organic users per month. Over 70 key queries were in the top 10 of Google, including “crypto payment gateway USA” and “legal bitcoin exchange site”. The conversion rate per registration amounted to 4.7%, the number of leads for the same period - 95. The promotion of the resource in the niche of cryptocurrency payment system on the territory of the USA turned out to be successful. To achieve the result, it was not necessary to spend on advertising.