Alexander Kabanets is the founder and CEO of the advertising agency Q2 Agency; an expert in digital marketing, end-to-end analytics, and sales funnels. With more than 10 years in the industry, he has grown from a media buyer to the head of Yandex’s marketing division and has launched hundreds of advertising campaigns in 15+ countries.
SEO | PPC (Google Ads, Yandex.Direct, Bing) | Target & Paid Social (Telegram Ads, VK, TikTok) | CRO | Web analytics & BI | AI tools in marketing.
I show numbers, not abstractions. In my articles, I break down real before/after cases, share audit checklists, media-plan templates, and explain how to combine AI and creativity to deliver real business value.
If you have questions about scaling traffic or want to discuss a collaboration, feel free to reach out — I’ll be happy to help.
If Google Isn’t Indexing Your Website, It Means It’s Invisible to Search Engines and Brings No Traffic In this article, we’ll break down 9 main reasons why this happens and how to quickly fix the problem. Reason 1: The Site Is Blocked From Indexing in robots.txt Problem:The robots.txt file may contain the directive Disallow: /, […]
SEO in Google and Yandex: What’s the Difference and How to Adapt Strategy Google and Yandex are search engines with different algorithms, priorities, and approaches to ranking. In this article, we’ll examine the key differences and explain how to perform SEO promotion in both Yandex and Google. Fundamental Differences Between Google and Yandex SEO strategies […]
SEO Website Audit: What It Is and Why It’s Important An SEO audit is neither scary nor complicated. It helps identify what prevents a website from attracting traffic, where it is losing rankings, and what can be improved. No panic or complicated jargon — just an objective picture of the website’s condition and clear steps […]
Online Store Promotion — How to Effectively Promote an eCommerce Website In eCommerce, promoting an online store plays a key role. For online shops, SEO is not just an additional tool but the foundation of sustainable growth. In a highly competitive environment with ever-increasing advertising costs, organic traffic becomes one of the most profitable customer […]
In the era of digital competition, online presence has become critically important for any business. When potential clients search for products or services, their first step is to use search engines like Google or Yandex. If your company is not in the search results, you don’t exist for the client. SEO is the key to […]